VERBA: An Innovative Platform Developed by a REDpreneurUA Participant

Zlata Donchuk is a participant and winner of the fourth cohort of the REDpreneurUA programme. Her business idea, VERBA, is an innovative platform that encourages people to sort and recycle waste using modern technology. Through AI-powered reverse vending machines, users can return recyclable materials and earn eco-points, which can be exchanged for discounts and rewards from partner businesses.

The idea transforms environmental responsibility into an accessible and rewarding process for everyone. Support from the REDpreneurUA programme helped the founder not only further develop the project but also gain new knowledge, receive mentoring support, and build valuable professional connections.

The REDpreneurUA programme is implemented by the Ukrainian Red Cross in partnership with the Austrian Red Cross, with support from the NACHBAR IN NOT Foundation (Austria) and the Spanish Red Cross.