Online training: “Business Social Media — From A to Z”

How to build an effective SMM strategy for your business? Join our online training “Business Social Media from A to Z”, held as part of the Supporting Women’s Economic Empowerment in Ukraine programme.

Date: 28 January

Time: 16:00

Format: Online event (Zoom)

Managing social media pages can sometimes turn into unplanned posting without a clear purpose. In this session, we will break down SMM step by step — from practical tools that save time to creating an overarching strategy.

Topics include:

The role of SMM within broader company strategies and why it’s essential to plan before starting.
The content matrix: what to post, where, and for whom. How to identify where your audience “lives” online and what topics resonate with them.
The use of memes in business: when they are appropriate, how to create them, and how to avoid looking awkward.
Personal tips and hacks from the expert, developed over years of experience, that make social media management much easier.

Speaker: Svitlana Kravchenko, Head of Digital at the Defence Procurement Agency (DOT) of the Ministry of Defence, former SMM lead at UMIND NGO and Sensy buro. An SMM expert with eight years of experience, she knows how to build effective communications even in the most challenging niches.

* The event is held as part of the Supporting Women’s Economic Empowerment in Ukraine programme, implemented by the Ukrainian Red Cross in partnership with the Austrian Red Cross, with the support of NACHBAR IN NOT and the Austrian Development Agency, and with organisational and technical support from the UMIND NGO.

Online training: “Business Social Media — From A to Z”