A new social project, ‘Kramnytsia’ (Charity Shop), has been launched in Khmelnytskyi
A charity shop is an initiative that combines environmental awareness with charitable giving, benefiting both the community and the environment. City residents can donate clothes and items they no longer use, giving them a new lease of life while supporting those in greatest need.
This approach offers several advantages:
- Reduction of waste: Items that might otherwise end up in landfill are given a new purpose.
- Support for charity: Funds generated are directed towards important social projects of the Ukrainian Red Cross, which assist vulnerable populations.
- Promotion of conscious consumption: People become more aware of their belongings and actively help others.
“We strive to create a place where everyone feels valued and understands the importance of their contribution,” noted Lina Pavlenko, Project Manager of the National Committee of the Ukrainian Red Cross.
Every visitor to the charity shop will have the opportunity to find the perfect item while supporting a good cause. The shop will operate in an auction format: each item will have a minimum starting price, but customers can pay a larger amount if they wish. This auction format adds excitement and encourages more participants, as everyone can decide the size of their contribution.
The charity shop format has been adapted from the Danish Red Cross, which operates over 250 clothing reuse stores.
“This project is being implemented in Ukraine for the first time. We are pleased to support the activities of the Ukrainian Red Cross, recognising the crucial role the organisation plays in enhancing the social welfare of the state today,” stated Jakob Harbo, Country Manager for the Danish Red Cross in Ukraine. The project team invites city residents to donate items they no longer use, such as clothes and decorative items.
We place special emphasis on the stories behind the items we share with our audience. Simultaneously, we are actively developing our upcycling initiatives, creating unique design solutions from previously used items. It is important to note that all funds raised from the sale of these items will be used to support those in need of assistance from the Ukrainian Red Cross in the Khmelnytskyi region.
Additionally, the charity shop provides a space for workshops and masterclasses where participants can learn to create new items and make eco-friendly crafts. For example, all the jewellery available in the shop is handmade by the project team.
