Online training: “How to Find Creative Ideas for Large-Scale Projects That Address Audience Needs”
Where do you find ideas for your projects? Let’s train our creativity at the online training session “How to Find Creative Ideas for Large-Scale Projects That Address Audience Needs”, held as part of the Supporting Women’s Economic Empowerment in Ukraine programme.
Date: 13 January 2026
Time: 16:00
Format: Online event (Zoom)
During the session, we will explore how to turn a chaotic search for inspiration into a clear and structured process.
Key topics include:
- Why creativity is strategic work and how to learn to notice what others overlook.
- Working with audiences: why in-depth interviews matter and why every idea should be tested before launch.
- The full cycle from researching audience pain points to developing a final message.
- Where to look for references and how to broaden your thinking.
Speaker: Anastasiia Zubchenko, Creative Director of the communications agency Sensy buro and co-founder of the UMIND NGO.
Register for the event via the link here.
* The event is held as part of the Supporting Women’s Economic Empowerment in Ukraine programme, implemented by the Ukrainian Red Cross in partnership with the Austrian Red Cross, with the support of NACHBAR IN NOT and the Austrian Development Agency, and with organisational and technical support from the UMIND NGO.
.